Tiger Claw is hypothetical a energy drink brand. My goal with this design was to tie in high energy and natural flavors used by the product together. I chose a Tiger to represent this. A wild animal with its iconic and eye-catching stripes.
The logo type was inspired by Chinese lettering and I wanted the logo to not lean too friendly but also not overtly masculine or realistic. I think this illustration strikes a nice balance between the two.
I’ve created some assets for web advertising on social media as well as a mockup of a website landing page.
