A hypothetical food truck that specializes in hard candies. Target customers would be children and children at heart.
Concept for this brand comes from the idea that the candies are mining from “candy mountains”.
I wanted the design to be a mashup of both the colorful rainbow of candy colors mixed with the traditional imagery of mining.
You can see if this in the abstract map pattern used on the mag and truck as well as the candy bag.
I would imagine with brand would combine illustrations and photography for branding, to compliment the contrast through combo mentioned above.
You can see this idea with the vectored gem stones coming out of the bag.
Included my logo design process and ideas as well as the menu and final food truck design.
